Preferential Treatment – By Dan Binns, Senior Account Director, Epsilon...
Consumers in the digital age want to feel part of an online family; but one that recognises each person’s individual preferences – which is precisely what social media platforms are helping to achieve....
View ArticleThe Great Football Fundraising Event
We are a group of people working in advertising and media going on a trip to Tanzania to go and give footballs to children in some of the poorest and most remote areas of the country. In order to...
View ArticleWhy consumers should care about data governance
This question – should consumers care about data governance? – is a big one to answer, covering the collection, storage and use of data. However, it is one that demands a reasonably simple answer. That...
View ArticleBuild or buy a database?
If you are serious about engendering long term profitable relationships from existing customers it is widely agreed that deriving effective insight from customer data is critical. However, there is...
View ArticleBrand Desire: What makes us love the brands we love?
Have you ever wondered why people love the brands they do? Why people are likely to buy a brand more often; pay more for it; try something new from it; forgive it if it disappoints and even recommend...
View ArticlePreparation, preparation, preparation
Creating experiential and field marketing campaigns is simple, right? You choose the space, you choose the staff, you choose what you want to do, and presto, you have yourself an experiential campaign....
View ArticleIn Facebook we trust, or do we?
If a desirable brand establishes a bond of trust between itself and consumers then is a lack of respect a potential obstacle for a brand looking to develop new propositions, innovate and monetise its...
View ArticleChasing tails or pursuing improvements?
The other night I sat down for a glass of wine with a good friend who also happens to be a fellow marketer. We got to talking about the exciting immediacy of marketing today, especially real-time...
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Is Nike stealing its Research?
I recently watched a fascinating presentation on Open Data, by Nike VP of Sustainability, Hannah Jones. For those who don’t know Open Data is the concepts of making intellectual property and patents...
View ArticleMaximise your company’s presence outside of the event hall
Louise Walters, CEO of exhibition stand design company Priority Exhibitions, talks through five key ways she advises clients on how to really get the most from their exhibition stands to promote...
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Six Tips For Successful Integrated Campaign Planning by @TheAgencyUK
Integrated campaign planning is more in-depth than just coordinating different media channels, and we are now seeing brand marketers apply integrated methodologies to their everyday campaigns as a...
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Bath-based The Agency Rated No 1 Independent Marketing Agency in the UK
After a recent wave of awards success, Bath-based integrated marketing firm, The Agency has been announced as the No 1 independent agency in the UK, according to The Drum’s annual national Agency...
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What’s Your Story?
THE IMPORTANCE OF AUTHENTIC PROVENANCE FOR FOOD AND DRINK BRANDS by Zane Radcliffe, Creative Director at The Agency One of the first things we like to know about people when we first meet them is...
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AgencyUK Creates Tailor-made Campaign for Indian Sauces
AgencyUK has teamed up with The Spice Tailor to promote their unique brand of Indian sauces in the UK and Australia. Created by TV chef Anjum Anand, The Spice Tailor utilises authentic ingredients...
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How to keep commercially focused in an agency/client relationship
by Amy Stobie, Commercial Director at AgencyUK Organisations invest in marketing because it has the power to create value for their brands. And the work agencies are commissioned to undertake for...
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AgencyUK ‘in pieces’ over success of the first ever National Jigsaw Day
Last week the inaugural National Jigsaw Day was celebrated around the UK. The campaign was orchestrated by Bath-based integrated marketing agency AgencyUK on behalf of client, Wentworth Wooden...
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AgencyUK’s creative is judged cream of the crop
AgencyUK’s creative team has returned from a successful night at the Cream Awards in Birmingham, earning six wins from six nominations. With two Gold awards and four Silver, the night showcased the...
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Sammy M: Marketing trends to look out for in 2016
AgencyUK Managing Director, Sammy Mansourpour, looks to 2016 and discusses what trends he thinks will be big over the next year. There are 3 big marketing trends currently underway and I think we’re...
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AgencyUK Appointed to Launch e-Tailer PestleHerbs.co.uk.
AgencyUK have been appointed by founder and serial entrepreneur Mathew March-Smith to launch Pestle Herbs, his latest venture catering to the increasingly aware ethical consumer. Mathew has a string...
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AgencyUK help Westfield Health turn workaholics into walkaholics
Earlier this year, award-winning communications firm AgencyUK was appointed by leading provider of workplace health and wellbeing cover, Westfield Health, to launch a new campaign for National Walking...
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